This year during Weeks 13 & 14 of the NFL season, players are wearing customized cleats in honor of the causes they have chosen to support through the NFL’s My Cause My Cleats initiative.
“My Cause My Cleats allows players to express their commitment to the causes that are most important to them.
[They] will have the opportunity to raise money for their cause by auctioning their cleats off at NFL Auction; 100% of money raised will be donated to the players’ charities. Fans may bid on game-issued player cleats to help players raise funds for their chosen causes.” — NFL.com
Several players have chosen to support CASA programs across the country including Jon Weeks, Brock Purdy, Miles Killebrew, and Khalil Davis.